Branding

Re-branding. Why, when and how?

Re-branding. Why, when and how? We’ve said it before and we’re saying it again, “your brand is not just your logo!” Your brand encompasses all elements of your business, from your values, mission, strategy, customer service, staff, workspace, imagery and communication and marketing tools. Branding should also spark emotion and resonate with your target market,…

Facebook Changes

The Future of Facebook

The Future of Facebook 2018 was, to say the least, a pretty turbulent year for the social network giant, Facebook. With share prices dropping almost 30 per cent, following a series of scandalous press coverage around failing to protect users’ data, hate speech and their role in spreading false information. It, therefore, comes as no…