VW advertising

Flaunt Your Flaws

Flaunt Your Flaws So, what does this have to do with advertising? Well, many brands have detractors who are all too willing to point out a brand’s flaws. For example, some people think Listerine tastes awful, others that the Volkswagen Beetle looks bizarre. The input model would suggest countering those criticisms with claims to the…

Six Nations Ads

6 Nation Mobile Advertising

6 Nations mobile advertising Half of rugby fans share content through their mobile and we’ve seen a big increase in interest and brand bookings for this year’s tournament via mobile. Eighty-three per cent of fans in the stadium use their smartphone prior to kick-off while nearly half of 18- to 34-year-olds do so during the…