Facebook Changes

The Future of Facebook

The Future of Facebook 2018 was, to say the least, a pretty turbulent year for the social network giant, Facebook. With share prices dropping almost 30 per cent, following a series of scandalous press coverage around failing to protect users’ data, hate speech and their role in spreading false information. It, therefore, comes as no…

Influencer Marketing

Influencer marketing

Influencer marketing With the rise of ad blockers and a decline in traditional media consumption, influencer marketing isn’t going anywhere anytime soon. Influencer marketing was the “buzz” word of 2017 as marketers took note of the power yielded by influencers to advocate on their behalf. Influencer marketing is a form of marketing in which focus…

Chester Social Media

Pros and cons of social media marketing

Pros and cons of social media marketing The growth of social media platforms and the emergence of different social media channels over recent years offers priceless marketing opportunities for the average marketing agency. On average business retailers encounter increases in revenues of 133% after marketing their business in the mobile market. Social media marketing utilizes…